Visual+Literacy+Critique

Visual Literacy Critique Using the PAT model The above visual message conveys the authors dislike of the fast food industry. My initial impression of the authors opinion comes from the lack of “happy visuals”; smiles or pictures that would indicate a positive feeling. The statistics are designed to compel us not to be part of the numbers associated with the table. He uses a baby chick to appeal our compassion for baby chickens to show there terrible fate of being raised for food. The visual message lacks some element to encourage me to take an action desired by the author. Using the PAT model to critique the visual message supports my initial impress of its ineffectiveness. The Perception is poor, visual have inconsistent relationships which make the message confusing. The hierarchy does not standout if the author is trying to convey the amount of protein consumed. Gestalt is in consistent and does not provide a whole picture. The Action elements need work. The contrast does draw a reader into the visual. The poor alignment and proximity then creates confusion for the reader. The information in the tables boxes are inconsistently repeated. The Tools are used effectively with color and images to get some attention. The type is boring making the overall image forgettable. To improve the visual I would use a vertical column to fit the image of each statistic. If my message is the amount of protein consumed, I would list the grams of protein in each of the categories. Then compare the grams consumed to the daily recommended allowance in another adjacent column. I would move the title out of the Table and place it above in a different type.